When the Announcement Goes Wrong: Rebuilding a Communications Framework for British Redundancy Programmes
Few moments in the life of a British organisation carry higher reputational stakes than a workforce reduction announcement, yet the communications strategies deployed around redundancy programmes remain among the most consistently mishandled in corporate life. Legal caution, poor sequencing, and an absence of genuine human acknowledgement combine to produce announcements that damage morale among remaining employees, attract adverse media attention, and leave lasting marks on employer brand and s